Because of misconceptions, small business owners are suspicious of branding their businesses. Small businesses generally operate with a small budget and branding is an unnecessary expense as far as they are concerned.
Actually, all big and small business alike have their own particular brands. Unknown to many, every business has its own hidden identity which should be brought out into the open.
Small businessmen with limited finances purposely avoid branding because of the expense involved. What they fail to realize is that branding can tag their business as top in their field and bring recognition and consequently up the volume of business and their profit.
While it?s true that the big businesses shell out big bucks to make a brand for their company, it really isn?t necessary to spend that much money. With effective branding, your company will be standing head and shoulder over the rest of competing businesses.
It could come from your logo, awesome customer service, the quality of the product you put on the market, or the buzz you generate in your niche. Television commercials are excellent sources of branding concepts and inspiration.
When watching these commercials, pay attention to the brands advertised by these companies. State Farm insurance has a catchy jingle that proclaims ?Like a good neighbor, State Farm is there?. It?s not only their jingle ? but also a brand, because it invokes feelings of trust in their target audience. There is really no need to spend that much for branding your company. Take a look at your business and create a highly visible slogan that will identify you.
What has Payless shoes done that sets it apart from the rest of the field? The simple fact that the customer pays less for a pair of shoes than most shoe stores! They created branding right in their business name. The lesson is that you can brand your business without spending a fortune. Surely there is something different or unique in your business, so take advantage of it. Give your business a fair chance of succeeding by getting it noticed and recognized through inexpensive and effective branding.
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Source: http://articles-maniac.tk/branding-a-small-business-inexpensively/business/
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