Why Measuring Customer Service Is Crucial To Business Success

As a small business owner, are you accurately measuring customer service? If you?re not, you are losing sales. Companies that measure customer service on a constant basis are able to improve areas that are lacking and expand areas that are successful. The common maxim in business is that it costs five to eight times as much to get a new customer as it does to hold onto an old one. That is how important measuring customer service is.

Getting feedback from customers is crucial, but so is acting on it. Comment cards or forms are excellent ways to measure how happy a customer is. No matter what your business does, you should make it easy for customers to leave feedback. You should also respond to feedback, because feeling listened to can actually make a customer who has had a poor experience give your company another chance. And don?t forget about the importance of a customer service policy. Training employees right can avoid problems down the line.

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